Instagram ideal client clarity is one of those phrases that gets thrown around constantly — and most founders believe they have it. They’ve done the worksheets. They’ve filled out the avatar. They know their person is a millennial mom who…
Your Business Revenue Ceiling Was Built by Your Backend
Hitting a business revenue ceiling is one of the most disorienting experiences a founder can have. Your business works. You have clients and proof of concept. You’re doing everything you were supposed to do — and yet the revenue number…
Ep. 29: Female Founder Business Diagnosis — Fix the Right Thing
A good female founder business diagnosis starts with one question: are you solving the right problem? In Episode 29 of She’s Built Like a CEO, Brooke shares four conversations she keeps having with founders across different businesses and different stages…
When to Hire Business Help (And Why You’re Waiting Too Long)
Figuring out when to hire business help is one of the most important decisions you will make as a founder — and most women wait far too long to make it. Because somewhere along the way they picked up the…
Ep. 28: What Is a Business Backend? (Explained for Founders)
If the phrase ‘business backend’ has ever made you tilt your head or quietly Google what it actually means, this episode is for you. In Episode 28 of She’s Built Like a CEO, Brooke breaks down the business backend explained…
